The Dow Championship
LPGA CHAMPIONSHIP BRAND IDENTITY | DOW CHEMICAL + OUTLYR
The Challenge
The Dow Championship — an LPGA event at Midland Country Club, Michigan — needed a brand identity worthy of both Dow's corporate legacy and the prestige of championship golf. It had to feel elegant and timeless, yet bold enough to command attention across a live sporting event, from pole banners to broadcast.
The Approach
We crafted an identity that blends elegance with intent. We designed two marks: a sleek wordmark with an icon symbolizing women and golf woven into the name, and a bold shield-style emblem framing the same icon for a timeless, classic feel. A striking color palette and clean typography tie it together into a system that stands out in both modern and traditional contexts.
Scope of Work
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Brand identity & logo system (primary wordmark + shield emblem)
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Icon design (women + golf)
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Color palette & typography system
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Event & environmental design — pole banners, signage, and wayfinding
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Broadcast & digital graphics (video boards, ESPN+ screens)
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Apparel and branded event materials
The Result
A cohesive, versatile championship identity that elevates both Dow's legacy and the event's prestige — an impactful brand that carried seamlessly across signage, apparel, broadcast, and the course itself.
