LEGACY CITY CHURCH
REAL PEOPLE • REAL FAITH • REAL COMMUNITY
The Challenge
Legacy City Church needed a brand that felt warm, modern, and welcoming, one that could invite newcomers in while signaling stability and belonging. The identity had to work everywhere a growing church shows up: on the building, in people's hands, and out in the city.
The Approach
I built the identity around one promise: "You have a home in this city." The custom logomark brings that idea to life — a small home and a tall skyscraper come together to form the letter "L," uniting the intimacy of home with the reach of the city. Paired with a warm gold palette that signals hope and energy, the result feels like an open door, not an institution.
Scope of Work
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Brand strategy & concept development
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Custom logomark & wordmark (home + skyscraper forming the "L")
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Color palette & typography system
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Messaging & tagline ("You have a home in this city")
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Environmental design: exterior building signage & window graphics
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Out-of-home: billboard and outdoor campaign design
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Branded collateral: coffee cups and everyday touchpoints
The Result
A cohesive, inviting brand that helps Legacy City Church feel established and welcoming at every touchpoint — from the building exterior to a cup of coffee — with a meaningful mark that captures the church's heart: a home for everyone, right here in the city.
